Published on: 
Jul 11, 2024 6:25 PM

Speakers: 
Scott Lynn, Exec. VP and General Counsel for Ryman Hospitality 

Summary:
In this conversation, Scott Lynn from Ryman Hospitality Properties shares insights on how he assesses outside counsel and the importance of relationships in the legal industry. He emphasizes the value of hiring the lawyer, not just the law firm, and the importance of having a local legal network. Scott also discusses the qualities he looks for in supervising attorneys, including professional competence, responsiveness, and the ability to provide honest case assessments. He highlights the significance of brand names and pedigree in the assessment process and the effectiveness of marketing efforts such as professional development opportunities and client alerts.

Keywords:
assessing outside counsel, relationships, hiring the lawyer not the law firm, local legal network, supervising attorneys, case assessments, brand names, pedigree, marketing efforts

Takeaways:
- Hiring the lawyer, not just the law firm, is crucial in assessing outside counsel.
- Having a local legal network and using local lawyers can be advantageous.
- Professional competence, responsiveness, and honest case assessments are important qualities in supervising attorneys.
- Brand names and pedigree can influence the assessment process.
- Effective marketing efforts include professional development opportunities and client alerts.

Titles:
- Effective Marketing Strategies for Law Firms
- Qualities to Look for in Supervising Attorneys

Sound Bites:
"Clearly Legal, the approved alternative to CLE"
"You really ultimately hire the lawyer, not the law firm."
"This business as any other business typically comes down to is relationships."

Chapters:
00:00 Introduction and Overview
01:05 Assessing Outside Counsel: Hiring the Lawyer, Not the Law Firm
02:06 The Value of Local Firms and Relationships in the Legal Industry
03:32 The Importance of Honest Case Assessments and Soft Skills
06:25 Brand Names and Pedigree: Credibility Factors in Assessing Outside Counsel
09:14 Effective Law Firm Marketing: Professional Development and Client Alerts
12:47 Conclusion