{"id":32,"content_type":null,"category_id":"2","podcast_title":"CLEarly Legal - Scott Lynn, General Counsel pt. 2","title_crc32":"3ca6bb3a","internal_cl_podcast_id":"CL-0032","short_description":"Published on: \r\nJul 11, 2024 6:25 PM\r\n\r\nSpeakers: \r\nScott Lynn, Exec. VP and General Counsel for Ryman Hospitality \r\n\r\nSummary:\r\nIn this conversation, Scott Lynn from Ryman Hospitality Properties shares insights on how he assesses outside counsel and the importance of relationships in the legal industry. He emphasizes the value of hiring the lawyer, not just the law firm, and the importance of having a local legal network. Scott also discusses the qualities he looks for in supervising attorneys, including professional competence, responsiveness, and the ability to provide honest case assessments. He highlights the significance of brand names and pedigree in the assessment process and the effectiveness of marketing efforts such as professional development opportunities and client alerts.\r\n\r\nKeywords:\r\nassessing outside counsel, relationships, hiring the lawyer not the law firm, local legal network, supervising attorneys, case assessments, brand names, pedigree, marketing efforts\r\n\r\nTakeaways:\r\n- Hiring the lawyer, not just the law firm, is crucial in assessing outside counsel.\r\n- Having a local legal network and using local lawyers can be advantageous.\r\n- Professional competence, responsiveness, and honest case assessments are important qualities in supervising attorneys.\r\n- Brand names and pedigree can influence the assessment process.\r\n- Effective marketing efforts include professional development opportunities and client alerts.\r\n\r\nTitles:\r\n- Effective Marketing Strategies for Law Firms\r\n- Qualities to Look for in Supervising Attorneys\r\n\r\nSound Bites:\r\n\"Clearly Legal, the approved alternative to CLE\"\r\n\"You really ultimately hire the lawyer, not the law firm.\"\r\n\"This business as any other business typically comes down to is relationships.\"\r\n\r\nChapters:\r\n00:00 Introduction and Overview\r\n01:05 Assessing Outside Counsel: Hiring the Lawyer, Not the Law Firm\r\n02:06 The Value of Local Firms and Relationships in the Legal Industry\r\n03:32 The Importance of Honest Case Assessments and Soft Skills\r\n06:25 Brand Names and Pedigree: Credibility Factors in Assessing Outside Counsel\r\n09:14 Effective Law Firm Marketing: Professional Development and Client Alerts\r\n12:47 Conclusion","provider_type":"3","provider_id":8,"cl_type":"1","length":0,"file_type":"1","image":"a362fecc9e688dc7bb3305c1127c9ecbf1651b1289cb6540c3ce919aabddae25a268ae3e9119db69a808710751eab6148a369638b731e6127e15dccc1d8cced3.jpg","image_alt":"Clealry Content","published_on":"2024-07-11 18:25:00","prerequisites":null,"expire_date":null,"temp_expire_date":null,"status":0,"created_by":365,"updated_by":0,"created_at":"07\/11\/2024 11:25 pm","updated_at":"06\/5\/2025 10:07 am","deleted_at":null,"image_path":"https:\/\/storage.googleapis.com\/clearlylegal-prod\/content\/a362fecc9e688dc7bb3305c1127c9ecbf1651b1289cb6540c3ce919aabddae25a268ae3e9119db69a808710751eab6148a369638b731e6127e15dccc1d8cced3.jpg","provider_name":"Riverside.FM","view_counts":0}